Ben & Jerry’s
cbd infused ice-cream?
waiting isn’t working🌍
Ice-cream maker to add cannabidiol to its products
Usually people reach for the ice-cream after ingesting cannabis.
Now hippie-capitalist ice-cream maker Ben & Jerry’s is hoping to speed the whole process up by producing CBD-infused ice-cream.
You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.
A recent National Restaurant Association survey found that three in four chefs named CBD – and cannabis-infused food as a hot trend in 2019. “We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
But just chasing a trend isn’t quite enough for us. We want to use sustainably-sourced CBD from our home state of Vermont. After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations. By using high-quality, sustainably-sourced ingredients, we support our linked prosperity model, ensuring that everyone involved with making our flavors — from the cocoa farmers to the Scoop Shop scoopers — is positively impacted. We source our brownies from Greyston Bakery, which has an innovative open-door hiring policy, and our cookie dough comes from Rhino Foods, which employs refugees and sources its dairy locally from the St. Albans Co-op.
Currently, the FDA prohibits adding CBD to food and beverages. But change is on the horizon: They’ve set a public hearing on the legalization of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization.
Long known for stoner-hinting flavours such as Bonnaroo Buzz, Phish Food and Half Baked, the US company’s decision to add CBD to its products as soon as the plant extract is legalized at the federal level comes as the market of cannabinoids-infused products has exploded over the past several years.
As its stands, the US Food and Drug Administration (FDA) prohibits adding CBD to food and beverages, through the ordinance is lightly, if ever, enforced, and the regulatory body has announced a public hearing on the legalization on the issue for 31 May.
Ben & Jerry’s, which has submitted comment on the issue, is encouraging fans of its products to contact the FDA during a public consultation period on the use of CBD in food now through July.
The regulator has said it plans to use the public comments to inform a federal working group looking “to explore potential pathways for dietary supplements and/or conventional foods containing CBD to be lawfully marketed”.
The announcement steers Ben & Jerry’s firmly into the hottest trend in food. A recent survey published by the National Restaurant Association found that three in four chefs named CBD – and cannabis-infused food – as a hot trend in 2019.
Aurora and UFC, announce an exclusive, multi-year, multi-million dollar, global partnership
AURORA and UFC the future of cannabis worldwide.
Relationship between 100% hemp derived Cannabidiol (CBD) products and athlete wellness and recovery, with a view to accelerating CBD product development and education.
Multi-Year Global Partnership will Advance Science on Athlete Health and Wellness
Aurora Cannabis Inc. (ACB) the Canadian company defining the future of cannabis worldwide, and UFC, the world’s premier mixed martial arts organization, are excited to announce an exclusive, multi-year, multi-million dollar, global partnership that is expected to significantly advance further clinical research on the relationship between 100% hemp derived Cannabidiol (CBD) products and athlete wellness and recovery, with a view to accelerating CBD product development and education.
UFC boasts more than 300 million fans worldwide, with programming that is broadcast to over 170 countries and territories, in 40 different languages, to over one billion TV households.
The UFC Performance Institute, the world’s first mixed martial arts multi-disciplinary research, innovation, and training center, opened in Las Vegas in 2017 has served more than 400 athletes over the past two years. The facility is a global leader in athletic performance research and provides support and educational services to athletes on health, well-being, nutrition, and injury prevention.
The research will be conducted at the UFC’s Performance Institute in Las Vegas, Nevada, in collaboration with UFC’s sports performance team, as well as with athletes who choose to participate in the studies.
“Since the day we opened the Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services,” said UFC President Dana White. “This partnership with Aurora is an extension of that goal, and we’re looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC.”
Terry Booth, CEO of Aurora added, “This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes. The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.”
Headquartered in Edmonton, Alberta, Canada with funded capacity in excess of 625,000 kg per annum and sales and operations in 24 countries across five continents, Aurora is one of the world’s largest and leading cannabis companies. Aurora is vertically integrated and horizontally diversified across every key segment of the value chain, from facility engineering and design to cannabis breeding and genetics research, cannabis and hemp production, derivatives, high value-add product development, home cultivation, wholesale and retail distribution.
Highly differentiated from its peers, Aurora has established a uniquely advanced, consistent and efficient production strategy, based on purpose-built facilities that integrate leading-edge technologies across all processes, defined by extensive automation and customization, resulting in the massive scale production of high-quality consistent product. Intended to be replicable and scalable globally, our production facilities are designed to produce cannabis of significant scale, with high quality, industry-leading yields, and low per gram production costs.
Each of Aurora’s facilities is built to meet European Union Good Manufacturing Practices (“EU GMP”) standards. Certification has been granted to Aurora’s first production facility in Mountain View County, the MedReleaf Markham facility, and its wholly owned European medical cannabis distributor Aurora Deutschland. All Aurora facilities are designed and built to the EU GMP standard.
standards. Certification has been granted to Aurora’s first production facility in Mountain View County, the MedReleaf Markham facility, and its wholly owned European medical cannabis distributor Aurora Deutschland. All Aurora facilities are designed and built to the EU GMP standard.
In addition to the Company’s rapid organic growth and strong execution on strategic M&A, which to date includes 17 wholly owned subsidiary companies –
MedReleaf, CanvasRX, Peloton Pharmaceutical, Aurora Deutschland, H2 Biopharma, Urban Cultivator, BC Northern Lights, Larssen Greenhouses, CanniMed Therapeutics, Anandia, HotHouse Consulting, MED Colombia, Agropro, Borela, ICC Labs, Whistler, and Chemi Pharmaceutical
(TSXV: RTI), Hempco Food and Fiber Inc. (TSXV: HEMP), Cann Group Ltd. (ASX: CAN), Micron Waste Technologies Inc. (CSE: MWM), Choom Holdings Inc. (CSE: CHOO), CTT Pharmaceuticals (OTCC: CTTH), Alcanna Inc. (TSX: CLIQ), High Tide Inc. (CSE: HITI), EnWave Corporation (TSXV: ENW), Capcium Inc. (private), Evio Beauty Group (private), and Wagner Dimas (private).
Aurora’s Common Shares trade on the TSX and NYSE under the symbol “ACB”