CBD beauty will become a $25 billion industry

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Canopy Growth This Works

U.K. CBD skin-care deal

Cannabis giant Canopy Growth has bought UK beauty brand This Works for £43m as it looks to roll out CBD-infused skincare and sleep products.

Canopy Growth deal will launch products infused with cannabis ingredient CBD

The world’s largest cannabis producer has agreed to pay £43 million for This Works, the British skincare brand.

Canopy Growth, a Canadian supplier of medicinal cannabis products, will help the group to develop a range of skincare and sleep aid products infused with cannabidiol, or CBD. The cannabis ingredient does not make users high and can be sold legally in Britain when it is derived from hemp.

The CBD market is booming in the U.K. with products containing the compound now available in grocers Tesco Plc and J Sainsbury Plc as well as the high-end Harrods department store

It comes amid a boom in the medical cannabis market, which is expected to be as worth as much as €123bn (£108bn) by 2028.

Headquartered in London, England, This Works offers a range of high-quality natural skincare and sleep solution products

London-based This Works is one of a breed of fast-growing beauty firms to have capitalised on social media and online sales to build a customer base rapidly, challenging well-established players.

This acquisition is a key aspect of a multi-faceted hemp and CBD strategy as Canopy Growth continues to build upon its vertically-integrated production and marketing platform.

This Works’ award-winning natural sleep solutions, with 4.2 million pillow sprays sold across Europe, the United Kingdom, China and the United States

The takeover is Canopy Growth’s second move into the UK this year, after the firm unveiled a joint venture with Oxford-based research company Beckley Canopy Therapeutics.

In January 2019, the Company announced Spectrum Biomedical UK, a joint venture between Canopy Growth Corporation and Oxford-based research company Beckley Canopy Therapeutics to address the need for high-quality cannabis-based medicinal products in the UK.

“This acquisition is a key aspect of a multi-faceted hemp and CBD strategy as Canopy Growth continues to build upon its vertically-integrated production and marketing platform, that currently includes thousands of acres of hemp production across several continents, hundreds of millions of dollars of capital investment into hemp-derived CBD production and processing, rapid expansion across the European Union and other key regions, and the introduction of new CBD-infused products and brands to the global beauty, wellness, and sleep solution space”.

This Works is known for its pillow sprays, which have racked up 4.2m sales since the firm’s first product launch in 2011and employs 43 people, sells its products online and in John Lewis, Boots, Marks & Spencer and Space NK shops.

founded by former Vogue journalist Kathy Phillips and owned by private equity group Tengram Capital Partners.

This Works chief executive, Dr Anna Persaud, will remain in charge

Sales of CBD-based products are expected to be worth £12.5 billion globally by 2025. Ms Persaud said that there was an issue over authenticity, with some brands claiming products were CBD-based when they used hemp seed oil, which includes omegas found in other plants. She said: “The information we have comes from people using CBD [products] and finding improvement in pain management, managing anxiety, reducing skin irritation, itchiness and redness. This information is now being qualified by clinical trials . . . across the cannabis sector.”


Canopy Growth has established partnerships with leading sector names including cannabis icons Snoop Dogg and Seth Rogen, breeding legends DNA Genetics and Green House Seeds, and Fortune 500 alcohol leader Constellation Brands.

The Company operates retail stores across Canada under its award-winning Tweed and Tokyo Smoke banners

“We believe CBD has the potential to disrupt the cosmetic and sleep-solution industries and have been working for years to build and establish the right entry point into this opportunity,” Linton said.

Canopy was founded six years ago but has built up a stock market value of $16bn thanks to the deregulation and legalisation of cannabis in North America.

Bruce Linton, chairman and co-chief executive of Canopy Growth said CBD products had the potential to “disrupt the cosmetic and sleep solution industries”.

The cannabis industry has undergone an explosion of growth in the US and Canada thanks to relaxation of the laws governing both recreational and medicinal use.

The European cannabis market will be worth €123bn (£106bn) by 2028, according to the London-based analysis firm Prohibition Partners.

“Canopy Growth will provide the expertise, research, scientific rigour and quality assurance that will allow This Works to drive the agenda in wellness beauty’s ever-evolving market.”

Cannabis oil is the latest ingredient taking the beauty world by storm, but is it worth the hype?


CBD beauty will become a $25 billion industry


cannabis is the next big thing in beauty

$25 billion industry

When you think of cannabis, what do you think of? King-size rizla and the munchies? Or wellness and skincare?

If you thought the latter, you’re a step ahead of the rest. The latest ingredient to take the health and beauty industry by storm is in fact cannabis, or at least an ingredient derived from cannabis – CBD or “cannabidiol”.

CEO of cannabis-focused beauty brand MGC Derma, Hugh Winters explains: “Cannabidiol (CBD) is a totally non-psychoactive compound derived from the cannabis plant, which shares part of the ‘fingerprint’ of our genetics, allowing the body to instantly recognise it – and utilise it accordingly.”

If CBD is ringing some bells with you, it’s likely you will have heard about it in the press. Medically, CBD is thought to help treat conditions such as epilepsy and fibromyalgia, however in the UK, medical-strength CBD is unavailable to the majority of patients and is only prescribed in very rare circumstances.

Currently, CBD is legal in the UK, but another component of cannabis, THC, is still illegal. THC is the psychoactive component of cannabis and causes the feeling of being ‘stoned’. Luckily, if the level of CBD is high enough, the psychoactive side effects of THC are counteracted.

Recent studies have revealed that the benefits of CBD can only be fully realised when it’s combined with THC, leaving people who could potentially benefit from treatment at a loss.

In 2018, Hannah Deacon, a mother of a boy, Alfie, who has severe epilepsy, was allowed to bring medicinal cannabis oil into the UK for the first time, following a painful legal battle. When being treated with this medicinal cannabis oil, Alfie’s life-threatening seizures reduce from 100 per day, to one per month. The case sparked debate among politicians over whether the UK should follow in the footsteps of Canada and 26 states in USA and legalise cannabis for medicinal use.

within the medical industry, CBD is making waves in wellness amongst claims that CBD oil supplements can help relieve an array of issues. Hemp and Cannabis Consultant at Naturopathica, Yewande Okuleye explains: “We have lots of information about CBD as a medicine, but the research is incomplete. What we’re trying to do is take what we can from the medical research and apply that to wellbeing. Because medical studies are mostly unsubstantiated, we can’t categorically say CBD is anti-inflammatory or that it’s going to help you sleep better, but we do know from the way it affects our endocannabinoid system [an internal bodily system that works to regulate a number of our functions such as pain, anxiety and appetite] that there’s a likelihood it will help.”

When it comes to skincare and beauty, cannabis is a popular and potent ingredient. In fact, the use of cannabis oil as an ingredient in skincare dates all the way back to Cleopatra, who supposedly used the stuff to keep her skin looking young. Since then, cannabis has gone on to be used in a huge amount of well-known creams and moisturisers in the form of hemp oil due to its deeply hydrating properties. CBD, on the other hand, offers skincare benefits that go well beyond hydration, helping to neutralise oxidative stress from pollution, UV and other environmental aggressors.

Unlike when taken as a supplement, topically applied Cannabidiol can’t enter the blood stream and will deliver benefits directly to the skin. Samir Juneja, Founder of CBD of London explains: “Through scientific research we’re finding that CBD could be a powerful compound in fighting a multitude of skin ailments including psoriasis, rosacea, eczema, acne, redness or itching. We’re also seeing provenance for CBD as a powerful anti-ageing compound, anti-inflammatory and as an anti-oxidant. The difference between hemp and CBD in skincare is that not all products that are made with hemp extracts contain any CBD.”

While CBD is being dubbed another marketing trend by many, scientific trials suggest otherwise. And, with a very loyal online fan-base, CBD users swear by its advantages in both wellness and beauty. Samir says: “Bare in mind CBD is still a relatively new discovery so there hasn’t been enough time to carry out long-term studies. What we do know from scientific research is that there is strong evidence to show CBD has high efficacy to support anti-ageing and has powerful anti-oxidant, anti-pollution and anti-inflammatory properties.”



 Cbd a non-psychoactive substance found in cannabis and hemp
 Balms with CBD have increasingly been recommended for topical application to ease the symptoms of arthritis, menstrual cramps and other aches and pains.

Hemp oil is substituted for traditional essential oils. Because it’s hemp oil, and not made from cannabis, it contains no THC, or tetrahydrocannabinol, the substance in cannabis that leads to euphoria. The human body contains an electrochemical system in the nerves called the endocannabinoid system and produces its own endocannabinoids to activate it, but they can also be triggered by plant-based cannabinoids, including the CBD in hemp.



cannabidiol (CBD) is gaining a ton of popularity.

People are still often cautious of using CBD oils as they sometimes confuse CBD with THC, but there are actually stark differences between the two. While THC is known to get people high or alter their state of mind, CBD does neither. It is not psychoactive and also has more medical use than THC.

“CBD stands out because it is both nonintoxicating and displays a broad range of medicinal applications, including anti-inflammatory, antioxidant, anti-anxiety, and analgesic (pain relief) properties,” THC can be present when using CBD products as it can make the beneficial properties of it even more potent.
This is a modal window.The media could not be loaded, either because the server or network failed or because the format is not supported.People with arthritis, broken bones, sports injuries, overworked muscles from working out, neurological disorders, and those who want to relax or relieve anxiety can benefit from CBD oil treatments. CBD has been shown to improve symptoms related to “inflammation, including inflammatory bowel disease (for example Crohn’s and colitis), rheumatoid arthritis, osteoarthritis, and sports and occupational injuries causing chronic pain, like tendinitis,” mood disorders, and more. patients find great improvements in their pain after starting cannabinoid therapy.Because of its many benefits, CBD has been taking the healthcare and beauty industries by storm in recent years. In fact, CBD is being used in special treatments at several spas across the country — and for good reason. The incorporation of CBD  has been shown to reduce inflammation, relieve and ease pain, and 


“What we are doing when using CBD is using the body’s own system and just augmenting it a bit, Our bodies naturally produce endogenous cannabinoids, which are the same structure of plant cannabinoids. We have two receptors for cannabinoids, but CBD doesn’t act on them directly. Rather, it seems to encourage the body to use more of its own cannabinoids.The plant cannabinoids last longer in the body because our bodies aren’t used to breaking them down. “Over 1,000 genes in our body are affected by CBD. They are essential to human life. The body would not function well without endogenous cannabinoids, CBD is used as tinctures, massage oils, and is infused in lotions and creams. The products will not get you high but are applied to the skin during a massage to reduce pain, inflammation, and much more.A study conducted by the World Health Organization stated that there is no evidence correlating any public-health-related problems with the use of pure CBD. CBD “is generally well-tolerated and has a good safety profile, CBD does not induce physical dependence and is not associated with potential abuse


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